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Hiring for Lead - International Student Acquisition in Bengaluru/Bangalore, for Exp. 4 - 6 yrs at Ma (Bangalore Job)

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Job Description:JOB PURPOSE -To lead the digital acquisition initiatives for the companys businesses in overseas markets of Malaysia, UAE and North America -To support the businesses in formulating strategies by providing analytics on various marketing initiatives WORK RELATIONS Internal Interface International business/marketing teams spread across Malaysia, North America and UAE Content team, Call centre teams and IT team External Interface Digital, creative and media agencies (in India and the country of operation) Reporting Head Digital Marketing CRITICAL ACCOUNTABILITIES -Develop the acquisition strategy for the markets and businesses -Execute the strategy on a daily basis to ensure targets are met -Continuously interact with business and calling teams to track lead quality and adherence to targets -Keep track of other marketing activities to understand their impact on customer acquisition -Regular reporting of campaign effectiveness -Occasional travel to business locations for review, consumer understanding, coordination etc. -Work with content, creative, IT teams to provide the necessary support for execution of the campaigns KEY FIGURES Approx Rs 2.5 3.0 Cr per annum KEY SUCCESS FACTOR How is the success in the position measured? Student acquisition as per AOP targets, within budgets and admission deadlines MAJOR CHALLENGES Describe the major challenges the position will face in carrying out the job. -Handling priorities of multiple businesses as per their timelines of acquisition -Implementing processes of acquisition and engagement across businesses for the first time -Setting benchmarks of success without any prior references SKILLS, KNOWLEDGE & amp amp COMPETENCIES Skills and Knowledge -6-9 years of hands-on experience in handling digital acquisition in international markets -Completely familiarity with advertising platforms in search, social, database, display, video etc -Experience in negotiating with and managing digital agencies -Experience in creating marketing reports using analytics tools and drawing meaningful action points from it -Understanding of key marketing functions e.g. branding, content, PR etc and how they impact customer acquisition Competencies -Very strong analytical abilities -Strong in setting up processes -Familiar with emerging trends in marketing and able to implement them in strategies -Able to handle ambiguity -Able to get work done through non-reporting relationships

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Posted on: Friday, 19 May, 2017  08:45
Expires On: Monday, 23 March, 2020  18:30

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