Marketing Manager at Fareportal,Ahmedabad (Job in Ahmedabad)
(Not Shown) (Please mention IndiaDynamics.com when contacting)
Job Description:Fareportal is hiring a highly talented and motivated Marketing Manager - SEM. This position will drive innovation by leading teams across product, design and engineering for Fareportals brand. You will be responsible for not only developing industry leading ideas, but also working cross functionally to turn these ideas into live products which will be used by millions of travelers. You and your team will be responsible for crafting the vision, defining and defending a product road map, and driving that road map from business requirements through post-launch analytical analysis to determine if success metrics are met. Responsibilities: Building and handling SEM (Pay Per Click) Accounts (Including Google, Yahoo, MSN etc.). Good Understanding on Mobile Marketing through Various paid channels. Should have worked on Click to Call Campaigns to generate quality calls. Landing pages, Keywords Optimization and Bid management. Ad-Copy Testing (AB-Testing). Uploading 1000s of keywords in various accounts. Meeting daily budget spent target and Ensure optimal campaign performance. Analyze Clicks and Conversion data, ad expenses and ROI. Analyzing and sending daily report of various SEM accounts to US office. Utilize other critical features like time scheduling, geo targeting, bulk uploading etc. Working on desktop tools like Adwords Editor, Search Marketing Desktop, Adcenter Desktop. Communicate with Offshore Account Representatives/Agents for discussing account related problems, opportunities, new features etc.