Hiring for Manager - Trade Marketing - Consumer Durable in Ahmedabad, Indore for Exp. 3 - 7 yrs at P (Job in Ahmedabad)
(Not Shown) (Please mention IndiaDynamics.com when contacting)
Job Description:Industry : Consumer Durable (CONSUMER ELECTRONICS -TV/LCD/Home Theater/DVD etc, HOME APPLIANCES : Refrigerator /Washing Machine / Microwave Oven etc) - Responsible for driving secondary business through In shop promoters - Analyze internal data, retailer off - takes to identify, define and improve productivity norms. - Create and lead project teams to drive pride projects of the company. - Responsible for increase in the knowledge base and soft skill levels of the ISP / ISD force. - Manage competitive channel information on ISP, BTL, infrastructure development etc at respective area level and channel formats. - Partner with marketing teams and creative agencies to deliver hi -impact BTL activation' s for new product launches. - Leverage opportunities for brands to participate in retailers marketing programs/events. - Develop in -store merchandising guidelines and track KPIs. - Drive Company Brand agenda with shoppers through innovative in store retail and experiential home solutions. - Promotion planning for the entire portfolio. Visibility initiative development and deployment across MT/ RR chains nationally. - Trade marketing spends management for channel. Key POC from the channel to engage with the various internal (marketing, supply, sales, commercial) and external stakeholders (accounts/vendors).